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For several years I bought flowers for my home, at the market, from street vendors or in flower shops, but only when I started this journey into the world of flower trade, a more thorough search also began on their seasonality and provenance. Have you ever tried to smell those roses that we buy even just for fun during a November evening? They don't smell, do they? Probably they come from Kenya and were collected almost a month before by workers without rights, after having been cultivated in an arid territory and using precious water for the local population, freezed in cells with temperatures around zero and maybe soaked in pesticides to preserve them during the long journey by ship that took them to Amsterdam from where after being sold at auction they travel by land to arrive in Milan. The one of roses is the most striking example, because is worldwide best-selling flower and contains a symbolic meaning for which we expect to find them available 365 days a year. In Italy, in nature, they only bloom in the hottest months, while in countries in the southern hemisphere they can be grown in heated and low-cost greenhouses, all year round. In 2008, Amy Stewart with the book Flower Confidential, raised the problem of intensive cultivation of flowers from developing countries, for which numerous chemicals are used, illegal in the countries where they are then exported. From here the Slow Flowers movement was born, to promote greater awareness of the sustainability of the flowers we put on the tables or in the living rooms, which should not be treated with less attention just because we do not eat them. Exactly as organic fruit exists, there are also organic flowers, cultivated according to parameters of sustainability and attention to the environment. A number of flower farms in South America have also been certified at European level for their sustainability, but once collected these flowers still make a long journey, passing through Miami and the Amsterdam auctions. Is it still possible to buy local and seasonal flowers? In Italy, alongside traditional flower growers who guarantee fresh and seasonal products, niche growers cultivate rare flowers or those that are not offered on the international market because they are fragile during transport. The demand is driven by a culture that is increasingly aware of the environmental impact of the products that enter our homes. In the Slow Flower Farm we find fascinating triple daffodils, majestic fritillaria, tulips that smell of honey and flowered branches, which bring us to the city that timeless charm of flowers gathered in the country gardens. Therefore, our RAWs are composed by flowers from local and organic growers and greens from the Slow Flowers Farms of northern Italy, cultivated according to the rhythm of nature, without using chemical fertilizers or pesticides and collected at the time of the order. *Emily Dickinson #fieldtovase #slowflowers #slowflowersitaly #organicflowers #localflowers #seasonalflowers #fiorikm0 #flowerfarmers #italianflowerfarmers #ssustainableflowers #flowerdelivery #seasonalflowersdelivery #flowershop #localflowershop

Summer gives us plenty of colorful flowers and wild foliage that we can dry and use during the winter months when there will be less choice of seasonal flowers. Do you want your RAW to last longer? Be creative and try to dry the flowers and foliage you love the most. All types of flowers can be dried, the secret is to choose the best method! Depending on the type of flower, the drying process can last from a week to a month. Once ready use the dried flowers for small compositions at home or combine them with your bouquet of fresh flowers for a country touch! 1. Upside down The most classic method is to remove the excess leaf on the stem and hang the flowers or green branches upside down in a dark and dry room, so that the stems do not rot and retain their color. This technique can be used with any type of flower, gravity will ensure that the stems remain straight. 2. On a grill Zinnia, rudbeckia and in general the "daisy-shaped" flowers need support to be able to dry with the petals open, insert the stem in a grid or in the slots of an outdoor table with the corolla looking up and resting to the table. In this way the flower has the support to be able to dry without bending the petals. 3. In the vase Flowers with rigid or woody stems can be dried in a vase. Put a little water in the jar so that the tips are soaked, forget about your vase and once the water evaporates your flowers will be dried! The statice and the green branches are perfect for this type of drying. 4. In the press As it was done in hot summer when childrens, wildflowers with thin petals such as cosmos, cornflower, violets or chamomile can be dried in a press and used in decorative paintings! Don't you have one? Use a book with thick and heavy pages. #organicflowers #sustainability #localflowers #seasonalflowers #driedflowers #driedfoliage #dryingflowers #flowers #flowersdelivery #longlastingflowers #flowerinmilan #statice #cosmos #violets #chamomile #lavanda

1. clean the jar A vase that has already been used for other flowers contains bacteria that rotate the stems in the water 2. remove the leaves In the end part of the stem, be careful that the leaves do not come into contact with water because they could accelerate the spread of bacteria 3. change the water and cut the stems Every 2-3 days observe if the water in the pot has become muddy and change it with fresh water, at the same time cut the stems 2-3 cm obliquely, the flowers drink from the final part of the stem and the scarring process prevents the water absorption and therefore hydration 4. heat and fruit are enemies Keep the flowers away from heat sources (heaters, direct sunlight, candles, etc) and from fruits whose gases accelerate the decomposition process 5. fresh is a friend In the winter in the evening place the pot outside in a cool place sheltered from the wind, you will extend its life

The tulip season has arrived! There are many reasons why we are in love with these flowers, simple and elegant, that never cease to give us a smile. 1. Not from Holland The tulip was introduced to Europe during the Ottoman Empire, when the royal ambassador to the sultan's court Suleiman the Magnificent sent some bulbs to the person in charge of the Dutch royal gardens. They quickly became a luxury commodity and a status symbol among members of the middle class, competing to have the rarest ones. The climax came in 1623 when their value was comparable to that of land, livestock and houses. Even in Britain and France the tulip became a symbol of wealth. During the reign of Louis XIV, the Sun King, the court ladies used to use tulips to adorn their low-cut dresses. The word "tulip" would come from the Turkish "tuliband", referring to the muslin turbans that resemble flowering tulip flowers. 2. Tulip salad Tulips are not only beautiful, some varieties are edible! It seems that their taste is delicious and that it is close to that of lettuce with a spicy touch. Some bulbs can also be used as onion substitutes in many recipes. In some areas of Japan, however, the bulbs are dried and ground into flour. 3. Say it with tulips! There are about 3000 registered varieties of tulips and for this reason they are the perfect flower to express emotions without having to use words. In general, tulips are synonymous with spring and love. In Persian tradition the red tulips are considered flames of passion and are perfect to give to the beloved. In "The Thousand and One Nights" the tulip is associated with love: according to the stories, in fact, the sultan dropped a red tulip at the feet of one of the women in the harem to indicate which was the chosen one. The mottled tulip is characterized by shades of bright colors that reflect the shine of the eyes of those who receive this gift, sweet and graceful. Do you have something to make you forgive? Donate a bouquet of white tulips, symbol of sincere apology and peace, to sanction a new beginning. The orange and yellow colors represent energy, enthusiasm and zest for life. And the other colors? Tulips are perfect for smiling, on any occasion! #freshflowers #flowersdelivery #flowerdelivery #flowersonline #flowershopmilan #creativity #creativeflowers #localflowers #seasonalflowers #organicflowers #flowerfarms #bouquet #tulipsbouquet #gift #flowergift #homedecor #homedesign #flowerdesign #flowers #tulips #tulipsmeaning #tulipsprovenance #posy

Wearing a crown of fresh flowers immediately brings us a breath of joy and happiness. It is not necessary to have a special occasion to show it off, if made with small and discreet flowers it can be a wonderful headband to match our outfit. In the spring RAW Boxes you will always find a few stems that can be used to create a magnificent crown! 1. Find the ingredients Let's start with the ingredients needed to create our crown: - two or three varieties of fresh flowers, a couple of stems are enough for each one, I like to put also some green foliage to give it the semblance of a bouquet but you can choose to do it only with flowers; - metal wire covered in paper ten centimeters longer than the circumference of the head; - florist's ribbon; - iron wire; - scissors with a sharp blade; - satin ribbon to close the crown. All the material can be found in well-stocked gardening stores. 2. Create flowers posies Create small bunches of four or five flowers and tie the composition with the florist's ribbon. I chose to have different design of bunches, so I took the three types of flowers and greens I selected and I mixed them together in a non-homogeneous way. In this way my crown will have movement and will not be symmetrical. If you prefer symmetry instead, create same-style posies! For a circle I created eight posies, for a full lenght crown double them. 3. Create and compose I take the wire that I previously measured and start applying the posies. I start from about 1/4 of the wire to create a half crown. I place the first bundle and with the help of the wire I hold it tightly to the wire. Continue with the same procedure for each bundle, placing them all in the same direction and adding wire when finished. There is no rule so give free rein to your creativity in placing bouquets! 4. Et Voilà Create two eyelets at the ends of the metal wire and pass the tape you will need to adjust the crown on your head. Et Voilà, the crown is created! The crown is made of fresh flowers so it will have a short life. To conserve it for a couple of days close it in a plastic bag and place it in the refrigerator. #flowercrown #diyflowercrown #freshflowers #flowerdelivery #flowerdeliverymilan #flowershop #flowerworkshops

Dahlias for me are a flower of beginnings. They bloom at the end of the summer, just in time to give us the right charge to start a new working year with beauty and joy. Although it is a flower that does not have a long vase life, we cannot avoid featuring it into our bouquets that begin to wink at autumn and its colors. 1. From Mexico Dahlias is a flower that came from Mexico, where it has been used since the times of the Aztecs both to decorate royal palaces and sacred places as well as used as food and medicine. Around the 18th century the bulbs were imported to Europe by the director of the Royal Botanical Garden of Madrid. It is said that these had not arrived for decorative purposes but with the aim of finding a valid replacement for potatoes. From that moment its beauty has spread around the world and more than 20,000 varieties have been created. 2. Thousands of colors and shapes to bring joy to every occasion Dahlias bloom from June to October and it is widely used in wedding arrangements, which have helped to increase its popularity in recent years. Very small or very large and available in infinite shades of color, it is a versatile flower in any bouquet, which is why it is much loved by flower farmers! 3. Not just love In the language of flowers, dahlia is a symbol of great admiration and esteem. It can also be gifted to express gratitude and affection. Its elegant shape conveys joy, optimism and freedom. #freshflowers #flowersbouquet #dahlia #dahliameaning #seasonalflowersmilan #flowerdelivery #flowerdeliverymilan #flowersmeaning #seasonalflowers #localflowers #italiaflowerfarmers #olgasflowerfarm #floretflowers #organicflowers #sustainableflowers

Spring brings one of the most loved flowers by women, the peonies! Their colors from pastel to ruby ​​red, the infinite number of petals and the sweet scent enchant us and make us dream year by year. A lively frenzy characterizes the wait for the peony season because it is short. They are grown approximately from the end of April to mid-June, and, once in vase, last about a week. However, their beauty and elegance cannot be missing as an ingredient in our bouquets. Peonies are a magical flower, even the smallest buds will bloom 3-4 times their size. From RAW Fleurs you will receive the peonies in bud so as to guarantee maximum duration. Some buds, when touched, appear to be covered with honey, in truth it is a sugary nectar that is used in nature to attract pollinators, but this often prevents the flowers from blooming in the vase. Keep the bud pointing downwards and force the opening of the outer protective petals with your fingers, helping yourself with warm water. To enjoy their beauty for longer, place the vase in a dark and cool place for the night. 1. Good luck and happiness Peonies are the most loved flower by brides, according to oriental tradition they positively influence the harmonious living of man and woman. In the language of flowers, peonies represent all good things: good luck, happy marriage, wealth, honor and compassion and surprisingly, shyness. 2. An elegant perfume Peonies are available in all colors, except blue and have delicious fragrances ranging from rose to citrus to musk. The peonies that bloom at the beginning of the season are often bright, colorful and very fragrant - even musky! Later in the peony season, double petal peonies bloom in perfect pastels colours and delicate floral scents. 3. A 2000 years long search for beauty The peonies take their name from Paeon, a healing deity in Greek mythology. For a long time in the East it was used for its medicinal virtues. In China, where it is called "the queen of flowers", it is first used as an ornamental flower. Protected by the emperor who generously subsidized the search for ever more beautiful varieties, it became the most finely represented flower in the Chinese porcelain of the time, until it became the state flower in the early 1900s. In Europe, already present in nature with numerous herbaceous species, peony plants began to be appreciated starting from the nineteenth century, after some British and French botanists introduced its cultivation. In the early 1900s, botanists and flower lovers began, particularly in the United States and Japan, to create more robust varieties with a surprising ornamental and olfactory impact. #freshflowers #bouquets #peonies #peoniesposy #posy #peoniesmeaning #freshflowersmilan #flowerdelivery #flowerdeliverymilan #love #flowerssymbols #flowersmeaning #seasonlflowers #slowflowers #localflowers #organicflowers