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  • Our Top Flower + Garden Books for 2023

    Whether you're a seasoned gardener, a budding floral designer, or someone eager to infuse their living space with the beauty of blooms, this list is designed just for you. The Cut Flower Sourcebook Rachel Siegfried Here on Amazon Elevate your garden into a cut flower haven. This must-read guide focuses on perennial plants, offering insights on selection, planting, and care for an endless supply of beautiful blooms that will grace your home throughout the seasons. A Guide to Floral Mechanics Sarah Diligent and William Mazuch Here on their website A book for professional flower designers. Uncover sustainable practices in an industry where flower mechanics can be toxic, and enhance your craft with innovative techniques. From Seed to Bloom Milli Proust Here on Amazon+ How to Grow the Flowers Camila Romain and Marianne Mogendorff Here on Amazon Two inspiring books on collecting seeds, nurturing soil, choosing the best flowers, and creating beautiful arrangements for sale. Cut Flower Garden Erin Benzakein Here on Amazon Embrace the wisdom of a flower farming pioneer. Floret's book is more than a guide—it's a companion for every aspiring flower grower, providing solutions to challenges and celebrating the joys of a successful harvest. Planting the Natural Garden Piet Oudolf and Henk Gerritsen Here on Amazon An encyclopedia by renowned landscape designer Piet Oudolf, blending gardening and artistry for perennial plants. Gain a deeper understanding of plants' ecological roles while appreciating the beauty of a harmonious, sustainable landscape. Resilient Garden Tom Massey Here on Amazon Challenge conventional gardening practices and explore alternative, resilient approaches. This thoughtful exploration emphasizes sustainability, inviting you to reflect on the impact of your choices when creating green spaces. Modern Container Gardening Isabelle Palmer Here on Amazon Maximize your urban space with tips on selecting the best plants for balconies or terraces. This book breathes life and color into urban environments season after season. The Lean Farm Ben Hartman and Emma Gerigscott Here on Amazon A professional-oriented book addressing every aspect of starting a small agriculture business with a lean approach for efficiency. The Fine Art of Paper Flowers Tiffanie Turner Here on Amazon Luisa from Il Rigo suggested me this book when I started approaching paper flowers. Inspiring and comprehensive. I found it particularly helpful to learn basic techniques. Everlastings Bex Partridge Here on Amazon Learn smart techniques for arranging dried flowers, making wreaths, and growing the best flowers for everlasting arrangements to bring nature's charm into your home. Foraged Flora Louesa Roebuck, Sarah Lonsdale and Laurie Frankel Here on Amazon Immerse yourself in the art of foraging and floral design and get inspired by this book with exceptional, non-cliché photos. Explore unique and unconventional elements to incorporate into your floral arrangements. Last but not least Garden to Vase Online course here Aesme Studio has launched a new online course with tons of information on how to grow flowers for your home. It offers a comprehensive inventory of plants, beautiful videos on garden tasks, and downloadable material.

  • 5 sustainable gift ideas

    For that eco-conscious friend, design-lover mom or sister who dreams of a flowery field in the countryside, here are 5 eco-friendly and sustainable gift ideas straight from our garden. AN APPOINTMENT WITH GOOD VIBES A small box in a special Christmas package, containing a subscription of 4 or 6 bouquets of fresh flowers to discover the seasons of nature, you will feel like you have a little piece of our flower garden at home! The bouquets come directly from our field and are delivered within hours of harvesting. A FOREVER GARDEN Dried and/or paper flowers, in a bewitching design composition. The handmade Jesmonite base (a special cement composition) has a rough and RAW look, the flowers dance lightly. Have fun creating your garden and making it evolve with the seasons, by collecting or drying fresh bouquets of flowers. A MAGICAL CIRCLE Our garlands are created without wire or hot glue, which is why they are 100% sustainable. The weaving of the dried flowers with the jute rope gives a precious look, the garland is also pretty on the back and can be hung from a glass. A SELF-STANDING WREATH Say goodbye to nails in the wall, our Jesmonite base garlands can be placed on a table or used as a centrepiece. Pick a color that matches your decor for year-round use! Did you know that the circle is a symbol of good luck even for the birth of a newborn? A CLASSIC Timeless bouquets that last a long time and don't need care, even for the most ruthless plant killers! Dried flowers from eco-responsible companies in vibrant palettes in three different sizes that fit your vase perfectly, to always have a touch of color and good humor in your home.

  • April - 5 seasonal flowers

    Nature awakens, the bulbs that have been sleeping under the ground all winter wake up and show their wonderful colors. It is our favorite season. Tulip One of the best known and most popular flowers. In our garden we grow unusual varieties, double-flowered, with jagged petals or particular colors. We grow our own supply, from harvest to vase in just few hours, and you will notice that they last a very long time in your home. Only one flower per bulb, which is why spring flowers are also the most expensive. Narcissus | Daffodils Two palettes, yellow or coral, white outer petals, the narcissus is a simple flower reminiscent of grandma's gardens. Some varieties are very fragrant and in combination with tulips they create magnificent bouquets for the first brides of the season. Ranunculus We get lost in its thousand petals, available in many colors are a flower that immediately transmits joy to those who receive it. Hyacinth With an unmistakable scent, even a single stem is quite scenographic that it can create an installation. We love this burgundy color! Fritillaria Majestic, sinuous and fascinating, the fritillary persica is also known by the name of 'snake head' due to the movement of the stem when cut. We could spend days watching it moving. The stems have a height of more than a meter and are perfect for large compositions.

  • July - 5 seasonal flowers

    The garden blooms with bright colors! In the hottest month of the year we choose plants that need little water and that resist heat stroke. [from top-left] Sage It does not smell as the aromatic cousin but has a beautiful purple head, this variety gives a touch of color to all our summer bouquets. Panicum Flowers or fireworks? An easy-to-grow weed, panicum adds a wow effect to any composition Echinacea Resistant to heat and drought, echinacea will be one of the queens of our garden in the forthcoming seasons. Available in a super-extensive color palette, we can't choose a favorite. It can be dried very easily to enjoy it forever. Yarrow Another perennial flower that resists drought very well. The plant grows significantly from year to year and with its variety of colors it is the perfect companion of echinacea, in the garden as in bouquets. Suitable to dry too. Snapdragons Small cosy petals where pollinating insects hide, snapdragons bloom from June to September and despite their short pot life in the warmer months they are an excellent ally to give texture to compositions.

  • June - 5 seasonal flowers

    It is the time of the year when the sun heats the ground for several hours a day, the meadows are filled with wild flowers, in our garden the first annual and biennial flowers sown the previous autumn bloom. Yes, it takes patience and planning to grow flowers. [from top-left] Cornflower The wildflower par excellence. It blooms in abundance and self-sows easily, so you can enjoy it from year to year. Often new combinations of colors are created from the crossing pollination of different varieties. Our favorite palette ranges from mauve to blue to match other seasonal blooms. Forget me not Another romantic flower. Very small blue buttons that gradually bloom on the stem. Despite its small size, the scenic effect in a bouquet is guaranteed. Digitalis Biennial flower, meaning it blooms from the second year after sowing. As with snapdragons, its petals are a favorite hiding place for pollinators that are easy to find asleep lulled by the wind. Some varieties can reach one meter and twenty in height, they are the most suitable for large arrangements, while the smaller stems we keep them for bouquets and jars. The flower is always two-colored. Speronella Fresh or dry, a versatile flower that gives height to compositions. We love it in shades of white and lavender, and we are always fascinated by its long shelf life. Agrostemma Little known this summer flower has very long stems with white flowers. Unlike many similar flowers that have yellow pistils, these grays go perfectly with all palettes and satisfy even the most discerning brides. Their pot life is not long but for each stem you find 3/4 flowers that open in sequence.

  • May - 5 seasonal flowers

    In May, perennials start flowering in the field together with annuals that love cool temperatures such as sweet peas or orlaya. Easy to grow, they require little water and care, giving great satisfaction both in the garden and in bouquets and arrangements. [from up-left] Peony The queen of May par excellence, perhaps the most loved flower. It blooms only a few weeks a year and is therefore perceived as even rarer. There are many varieties available, together with the classic double-flowered ones suitable for large arrangements, we love for bouquets the smaller ones with only one turn of petals. Astrantia Easy to grow perennial plant, products of iridescent pink and gray cluster flowers, perfect as filler in combination with seasonal flowers for a super wild look. Sweet pea One of the first flowers from seed to bloom in spring. We sow it in the middle of winter and it loves cool temperatures. From its climbing vines sprout small perfumed flowers. Some varieties / colors have such a strong scent that it is impossible to keep them indoors. It blooms for a few weeks and stops producing flowers as soon as the heat arrives. It does not have a long vase life (2/3 days) but it has a charm that cannot be given up for a romantic bridal bouquet. Ornithogalum One of the spring bulbous plants that blooms later. Its flowers gradually open from the bottom up, making it one of the most enduring cut flowers of the period. We love this small-flowered variety, perfect for giving height and movement to the bouquet. Allium Grown in almost all the gardens, the varieties we grow start flowering in April (with the small Allium Cowanii) until July (with the romantic Allium 'Summer Beauty'), in the midst of many varieties from the two-colored Allium Sphaerocephalon, to the small Allium Roseum that we often find spontaneous also on the edges of the roads to the sea and to the largest Allium Nigrum (photo above).

  • 3 reasons to have fresh flowers in your life

    The flowers, inside their delicate petals, hide the secret to give us a better life. The flowers not only spread an extraordinary beauty, but they can also have a fundamental impact on our health, reducing stress and helping us find peace of mind. Numerous studies have shown the beneficial effect flowers have on those who receive them as gifts and who regularly purchase fresh flowers for their homes. These people are not only less agitated, anxious and depressed, but they feel more satisfied in everyday life. But why do the flowers put us in a good mood? 1. Flowers increase productivity Researchers have discovered that in offices fresh flowers improve cognitive performance and increase creativity, our brain is stimulated by the colors and scents of flowers and works faster, improving problem resolution and significantly lowering stress levels. 2. The colors of the flowers evoke emotions Flowers can be used in combination with color therapy. For example: blue flowers encourage creativity, free thinking and calmness; yellow flowers evoke the sun and happiness; red flowers remind us of a great passion; green is related to safety, which could explain why having many plants around creates a comfortable environment. Each of us has his own personal relationships with colors that can make think of a happy memory and influence reactions. Choosing the color of flowers is a very important decision! Of course, it is also a great opportunity to create an emotion or a particular feeling in anyone who will receive them. 3. Flowers infuse serenity Growing a plant or taking care of a bouquet of flowers gives us a sense of responsibility and makes us feel satisfied. Flowers and plants have the power to make people happy, they can make us smile on a special occasion, cheer us up when we are sad or make the room more beautiful. When life seems to be in a state of constant frenzy, taking care of flowers can provide us with a well-deserved moment of serenity. #flowertherapy #freshflowers #flowersbenefits #flowersmood #flowersoffice #flowershome #relaxingflowers #flowersemotions #flowersvibes #naturegoodvibes #naturelovers #naturehappiness #flowerhappiness #positivevibes #beauty #localflowers #seasonalflowers #homedecoration

  • How to have a long lasting bouquet

    Taking care of your RAW is easy! Follow three simple tips and enjoy longer the beauty of your flowers. 1. Remove the outer petals When you receive your RAW Bouquet you will notice smaller, green outer petals. We decided not to remove them because they serve as protection for the innermost petals during the journey. When you create your composition, gently remove them and your flowers will open beautifully. 2. Your flowers are thirsty Your flowers are thirsty, cut the stem at an angle of 2 cm so that they can easily drink water. Remove all the leaves that may come into contact with water, because they can contribute to the spread of bacteria that ruin your flowers. Remember that flowers do not like direct light or heat sources. Continue to take care of your composition by changing the water and cutting the stems every 2 days. 3. Create your bouquet Choose a vase and start creating your composition. Use the green branches to create the support base. Then place the larger flowers and continue enriching the composition with the smaller buds. Some flowers will wither before others, remove them and create a new composition! You can use the remaining flowers to fill several smaller vases and enrich your home of good vibes. #freshflowers #flowersdelivery #flowersonline #flowershopmilan #diyflowers #cutflowers #bouquet #posy #gift #seasonalflowersbouquet #seasonalflowersarrangement #localflowers #slowflowers

  • How to arrange your RAW Bouquet

    Have you received a RAW bouquet and now you don't know what to do? Don't worry, creating your RAW is very simple! Find out how to be a professional florist, relax and enjoy the joy of creating your own bouquet! 1. Choose a vase The first step is to choose a vase. We advise you to prefer vases with narrow necks, so that your flowers can have the right support, but with space for ventilation. Clean the jar thoroughly, so that there is no proliferation of bacteria and your bouquet can last longer. 2. Discover your RAW Bouquet Don't leave the flowers in the RAW Box, you need to see them in order to unleash your creativity! Lay them out on a table and sort them by type. 3. Remove leaves and extend the life of your bouquet We deliver the partially cleaned stems. Remove the leaves that could come into contact with water, it extends the life of your bouquet and limits the spread of harmful bacteria. 4. Cut the stems to let your flowers drink You will notice that the tip of the stems is as if it had healed, this does not allow the flowers to quench their thirst and will make them last less long. Cut the stems 2 cm horizontally and repeat this process every two days, always refreshing the water too. 5. Choose your point of view Before starting to create your composition, think about where you would like to put it. For a bouquet that will go against a wall, choose a side and position the stems only from this angle. If your bouquet is in the middle of a table, try to balance the flowers all around. 6. Create your bouquet Start by placing the green that will serve as a support structure for the flowers. Continue enriching your composition with larger flowers and end with smaller ones. Cut some stems shorter than the others and create levels to give movement to your composition. 7. Give your flowers space to shine We send you the flowers in bud, to guarantee a longer life. But we don't want your flowers to hide behind one another, so you'll have to leave the flowers the space they need to bloom. #freshflowers #flowerdelivery #flowersonline #flowershopmilan #creativity #creativeflowers #flowerscare #cutflowers #localflowersbouquet #seasonalflowers #organicflowers #posy #regalo #homedecor #homedesign #flowerdesign #flowers

  • Sustainable Valentine's Day

    Valentine's Day is in the flower market the day with the most sales of the whole year and the red rose is undoubtedly its symbol. But at what cost to the environment? Making a sustainable choice is possible. Red is the color of passion and every loved one wants to receive a bouquet of flowers on Valentine's Day. At RAW Fleurs we have chosen seasonal flowers from Italian crops, sustainable daffodils from the province of Como, buttercups from Sanremo, anemones and carnations from Tuscany, eucalyptus from Liguria! Our choice starts from the awareness and desire to offer a high quality product, grown in Italy without pesticides. 75% of the flowers sold in Italy are imported, partly because Italian cut flower producers disappear with the generational change and partly because imported flowers cost less and are able to satisfy a demand for non-seasonal flowers, such as roses in February! Look at the grandmother's garden in the countryside or the flower beds in the city, have the roses already blossomed? From December to March the rose is in hibernation, all the branches have been pruned and only a few small buds encouraged by the heat shyly peep out. Where do red roses for Valentine's Day come from? From the southern part of the globe, mainly from Kenya (51%) where the local population believes that roses are eaten in Europe as we have drained a lake to grow them. They are cut up to five weeks earlier and begin their long journey by air or ship to major markets. In Europe they pass through Amsterdam, where the main auction is based and from which the roses leave to reach their final destination by land. The price, up to four times higher than the same product in another period due to the enormous demand, is also set six months earlier. #fioridistagione #fioriitaliani #sanvalentinofiori #regalosostenibilesanvalentino

  • 3 curiosities about zinnias

    Most of the cut flowers with the arrival of summer's heat begin to suffer and their pot life is shortened. The secret lies in choosing for our bunches only seasonal flowers, already used to the scorching sun on the ground, they have good resistance even in water. One of the first varieties that give us the first warm rays of June is the zinnia. A flower of a thousand colors and shapes, brings joy and good vibes to our bouquets. 1. From the vibrant Mexico Zinnia is native to Mexico and Central America. His name is a tribute to the German physician and botanist Johann Gottfried Zinn who studies and imports the first specimens in Europe in the second half of the eighteenth century. 2. Don't get scared for heat Zinnia is an easy plant to grow. It is, in fact, a very strong plant that does not require specific care and has no special needs. This plant loves the heat, the sun and bears well even the torrid Mediterranean summer, which is why its cut flowers are also considered very resistant even in periods of high temperatures. 3. Symbolizes simplicity, tenacity and good humor Despite the exuberant beauty of its flowers it is an undemanding plant, which is why in the language of flowers it has the meanings of simplicity and tenacity. The zinnia flower’s message is that setbacks are only temporary, the heat of the moment will pass, and you will be able to move graciously through any obstacles to get to your goal. Zinnia is a source of good humor and joy. Useful for people who are agitated, hypersensitive or in need of laughing, this brightly colored flower with a simple shape puts people in touch with their inner child: lightness, happiness, the ability to always laugh, even of themselves. #seasonalflowers #localflowers #italiaflowerfarmers #organicflowers #flowerssustenability #freshflowers #flowerposy #bouquet #zinnia #zinnias #zinniasmeaning #flowersinmilan #flowerdelivery #loveflowers #flowersmeaning #flowerssymbol

  • 3 curiosities about carnations

    The carnation is a controversial flower but it is regaining its place in the most refined bouquets, giving a vintage touch to the composition. Personally it is a flower that I love very much, in its shades of pink it reminds me of the elegance of peonies and in red sumptuous velvets. Carnation is a flower that has a long vase life and that I often leave single stems in small pots around the house. 1.Origine The carnation originates from the Mediterranean coast and evidence of this can already be found in ancient Rome, where this beautiful flower was used for medicinal purposes. It seems that it defeated poisons and was a remedy against the plague. Moreover, its flowers with an intense aroma were put into the wine to flavor it and were used to create eau de toilette. The name "Dianthus" was given by the Greek botanist Theophrastus, and derives from the Greek words dìos, which means divine, and ànthos, which means flower, therefore, dianthus literally means divine flower. 2. Between myth and history Being present in Europe for thousands of years, carnation is one of the most rich in history and legends. In mythology, for example, it is the sacred flower to the goddess of hunting, Diana. According to legend, it is said that a young shepherd fell madly in love with Diana, who abandoned him after giving him false hopes of love. The young man died from despair a short time later and, from the tears he had shed for his love, white carnations were born. According to a Christian legend, it would have appeared for the first time on Earth from the tears shed by the Virgin Mary for the suffering of her son Jesus who carried the Cross to Calvary before dying, for this reason it is represented as a symbol of essence of naive, sincere maternal love and pure. In the Nordic tradition, the bride has to wear a carnation on her wedding day, which the groom will later have to find in his clothes. In this sense, the carnation symbolizes a promise of love and in many Flemish when in the hands of the person depicted a red carnation is a symbol of a promise of marriage. However, not only mythological legends are linked to the carnation, but also in history there are many stories linked to this extraordinary flower. It is said that in 1270 the death of many soldiers of Louis IX, King of France, due to a plague epidemic during the Tunisian crusade, was arrested thanks to a carnation distillate. Still in the historical context, in reference to the great characters, it is said that when Marie Antoinette, during the French Revolution, was imprisoned, she continued to receive messages that were carefully delivered rolled up in clusters of carnations. 3. Meaning In the language of flowers and plants the carnation generically symbolizes virtue, passion and romanticism, but each color has a specific meaning: the white carnation represents pure love, fidelity and good luck; the pink carnation symbolizes affection and maternal tenderness; the red carnation symbolizes passionate and profound love; mottled carnations represent kindness; the green carnation that appeared in the novel by Oscar Wilde, "The green carnation" in which it was described, the love between Wilde and Lord Alfred Douglas, is a symbol of homosexual love. #freshflowers #cutflowers #localflowers #seasonalflowers #organicflowers #bouquet #carnationsbouquet #carnationposy #carnationsmeaning #freshflowersmilan #flowerdelivery #flowerdeliverymilan #carnationsorigin #flowerslove #flowerssymbol

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